Privacy Policy
This Privacy Policy describes how Eluxbay LLC and its subsidiaries and affiliates (“Eluxbay,” “we,” “us,” and/or “our”) handle personal data we collect online (through our websites) and offline (through customer support channels, our retail locations, and in-person promotional activities). We call all of these the “Services”. This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your personal data.
Information We Collect
We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:
- Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile);
- Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information);
- Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media);
- Information you provide us when you enter a competition or participate in a survey;
- Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site;
- Other information necessary to provide the Site, for example, we may access your location if you give us your consent.
If you also shop in one of our stores, we may combine information you give us in-store (e.g. if you make a purchase or join our mailing list) with the information above.
Information We Collect by Automated Means
When you visit our sites, interact with our communications, or visit our stores, we collect certain information automatically. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites.
The information we collect automatically may include:
- URLs that refer visitors to our websites;
- Search terms used to reach our websites;
- Details about the emails we send, such as opens, clicks, and unsubscribes;
- Details about the devices that are used to access our websites (such as IP address, browser information, device information, and operating system information);
- Details about your interaction with our websites (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, referral activity, and which emails you may have opened);
- Information about activity in our stores, such as through closed circuit TVs for security monitoring or geofencing to identify traffic in our stores; and
- Usage information (such as the number and frequency of visitors to our websites).
We may associate this information with your Eluxbay account if you have one, the device you use to connect to our Services, or email or social media accounts that you use to engage with Eluxbay.
How We Use Your Information
Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:
- To fulfil your order and maintain your online account;
- To manage and respond to any queries or complaints to our customer service team;
- To personalize the Site for you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity;
- To improve and maintain the Site, and monitor its usage;
- For market research, e.g. we may contact you for feedback about our products;
- To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so;
- For security purposes, to investigate fraud and where necessary to protect ourselves and third parties;
- To comply with our legal and regulatory obligations.
We rely on the following legal basis, under data protection law, to process your personal data:
- Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order);
- Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us);
- Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.
Who May Have Access to Your Information
Third-Party Service Providers: We may use third-party service providers acting on Eluxbay’s behalf to perform some of the services described above. For example, we share certain information with service providers who assist with the processing of credit cards and payments, hosting, managing and servicing our data, distributing emails, conducting research and analysis, advertising, analytics, or administering certain services and features. We also may share information about you with our professional advisors, including accountants, auditors, lawyers, insurers, and bankers, if needed. These service providers may change over time, but we will always use trusted service providers who we require to take appropriate security measures to protect your personal data in line with our policies. We only permit them to process your personal data for specified purposes and, as appropriate, in accordance with our instructions and the provisions of this Policy and applicable law.
Advertising and Analytics Services Provided by Others
We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. They may use cookies, web beacons, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Eluxbay and others to, among other things, analyze and track data, determine the popularity of content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for interest-based advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook, Google, and Instagram), and we may provide a hashed version of your email address or other information to the platform provider for such purposes.
Security
We employ a variety of physical, administrative, and technological safeguards designed to protect your personal information against loss, misuse, and unauthorized access or disclosure. We use encryption technology whenever receiving and transferring your personal information on our site. For example, we use Secure Sockets Layer (SSL) to encrypt the personal information you provide to us during the order process. When confirming an order, we will reveal only the last four digits of your credit card number. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and we cannot guarantee the absolute security of your personal information.
Your Rights
You have certain rights in respect of your personal data, including the right to access, correct, and request the erasure of your personal data. You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See the ‘Marketing’ section below for more details of how to opt out of marketing.
We will comply with any requests to exercise your rights in accordance with applicable law. Do bear in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so. If you would like to discuss or exercise such rights, please contact us at the details below.
Marketing
We may send you marketing communications and promotional offers:
- If you have requested such information from us (for example by signing up to our newsletter);
- If you have made a purchase from us, unless you have told us not to.
We may use your personal data to show you online advertisements on our Site or on other websites. To opt out of receiving marketing communications from us, you can: Contact us at the details below.
Cookies
We use cookies and similar technologies to provide the functionality of our Site, improve our services, and deliver content and advertisements specific to your interests. You can disable cookies through your browser settings, but doing so may affect the functionality of the Site.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated Privacy Policy on our website and update the effective date at the top of this page.
Contact Us
If you have any questions or concerns about our Privacy Policy or the information we hold about you, please contact us at:
Eluxbay LLC
Email: info@eluxbay.com
Address: 123 Eluxbay Street, Suite 100, New York, NY 10001